MV Lab is a multivariate testing tool integrated with CPV Lab and CPV One ad trackers.
It allows you to test multiple variations (experiments) of your landing page by using one single page and some piece of code.
With MV Lab you can test unlimited number of variations.
For example:
- you define 3 variations for headline
- 3 variations for background image
- 3 variations for CTA text
You will get a total of 3x3x3 =27 landing pages.
And, by having integration with CPVLab tracker, you will see the results of testing these variations: engagement rate, CTR, conversions, etc.
MV Lab is a better way of testing landing pages, being an improvement to the classical A/B testing done with Google Optimize.
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CPV Lab is an affordable self-hosted ad tracking platform for affiliate marketers, media buyers and marketing agencies.
CPV One is a cloud-hosted ad tracker for affiliate marketers, media buyers and marketing agencies.
Both trackers have MV Lab integrated and can track multivariate experiments.
CPVLab and CPV One trackers are real help for marketers in the era of GA4 by providing:
- real time reports
- accurate data tracked across channels, by using same tracking method for all channels
- split testing and multivariate testing, now that Google Optimize is no longer an option
CPV Lab self-hosted marketing tracker:
https://cpvlab.pro
CPV One cloud-hosted marketing tracker:
https://cpvone.com
Linkedin:
https://www.linkedin.com/company/cpv-one
https://www.linkedin.com/company/cpv-lab-pro
