Home » News & Politics » Inside Burger King’s New Logo Strategy | WSJ Rebrand

Inside Burger King’s New Logo Strategy | WSJ Rebrand

Written By The Wall Street Journal on Friday, Jul 14, 2023 | 10:00 AM

 
Burger King revealed its first total rebrand in over 20 years, in a bid for the fast-food company to claw back sales lost to competitors like McDonald’s and Wendy’s. A branding expert and reporter explain why Burger King rebranded, what’s behind the design of the new logo and how its business strategy has changed. 0:00 Burger King’s 1999 vs. 2021 logo 0:19 Breaking down the new logo 2:17 The business strategy behind the rebrand 4:36 Consumer reactions Rebrand When companies rebrand, they often change their logo — a visual representation of a company’s shift in strategy. But how effective is it? In each Rebrand episode, we interview a logo expert, a business expert and mainstream consumers to decode exactly what an updated logo is meant to say and why. #BurgerKing #Food #WSJ

Disclaimer:
All images, musics and videos copyright are belong to their respective owners. We just put embed contents from Youtube.com and do not host any content in our server. These content(s) may be protected by copyright law or other laws regarding intellectual property of the United States or other countries. Downloading file(s) on this site is just for review purpose. If you love the song, please support the artists by buying the original CD/Cassette or buying the song from iTunes.