NPTEL Marketing Management - II Week 8 Assignment Solutions || Jan- Apr 2023
Course: Marketing Management - II
Offered by: IIT Kanpur
Duration: 8 weeks
Start Date: 20 Feb 2023
End Date: 14 Apr 2023
Exam Date: 29 Apr 2023 IST
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📝Course layout
Week 1: Design, Launch, & Management of Market Offerings
Week 2: Design, Launch, & Management of Market Offerings
Week 3: Services Marketing
Week 4: Brand Management
Week 5: Brand Management
Week 6: Design and Implementation of Pricing Strategies
Week 7: Marketing Channels and Distribution System
Week 8: Integrated Marketing Communication
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Books and references
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