We are joined by an INCREDIBLE guest today in Andrei Kanchelskis. Andrei has worked with some of the Premier League's top footballers, like Ruben Loftus Cheek, Gareth bale and Trent Alexander Arnold, Daniel James, and helped ALL of them make brand deals with Nike, Adidas and more!
Andrei brings the exceptional insight into a topics that we have long wanted to know about!
01:02 Coming out of Uni to be a football agent, and his journey
02:05 What Andrei does
03:28 What working with brands is really like
06:03 Doing a brand deal with Ruben Loftus Cheek
07:41 The next commercial stop for Billy Gilmour
09:35 How Brand deals benefit the player
11:56 Third party image rights ownership
14:59 How a brand deal actually works
17:35 Do players put too much focus on the money? Arguing against Roy Keane
19:33 How Under Armour signing Trent Alexander Arnold is building their brand
22:35 Why Brandon Williams ONLY works with Puma
24:20 The impact of social media on player-brand deals
25:45 Why being an Influencer is much harder than people think
27:04 How much can a player/influencer charge for a post?
28:44 Is money and brand deals the priority for young players?
32:11 The effects of COVID-19 on Brands
34:18 How Andrei’s brand is doing!
About Continental Aspire Soccer TV:
At the Continental Aspire Soccer TV, we aim to explore different aspects of the football industry. We interview the top professionals in the field including the players, coaches and scouts as well as people who are just starting their football career including young football players.
Our guests include a former Arsenal and Chelsea football player - Graham Rix, a former English football striker - Leon Constantine, a former Brazilian footballer who played for Vasco de Gama - Clovis Alberto de Oliveira and many more.
Image credits & podcast credits:
Gareth Bale – Football.ua / CC BY Creative Commons Attribution-Share Alike 3.0 Unported license.
Podcast by Continental Aspire Soccer TV CC BY-SA 4.0
