Indie Game Marketing Tips With Failbetter's Hannah Flynn - GDC Podcast Ep. 5

 

Hannah Flynn has overseen the marketing of successful games like Fallen London, Sunless Sea, and Sunless Skies as communications director at London-based Failbetter Games. On the latest episode of the GDC Podcast, she shared the fundamental guidelines of game marketing, particularly for smaller studios. Note: This episode was recorded and released before the postponement of GDC 2020 due to the onset of COVID-19. Listen now on iTunes, Google Play Music, and Spotify - iTunes: http://podcasts.apple.com/us/podcast/gdc-podcast/id1476405424 Google Play Music: https://play.google.com/music/listen#/ps/Icjco5xks4yxfj3e6bshd5nrziy Spotify: http://open.spotify.com/episode/40uR30JgJZ0SmrOmYZfV7Y?si=EvqGnz6_Q6Cv0yrYKyaD4A Join the GDC mailing list: http://www.gdconf.com/subscribe Follow GDC on Twitter: https://twitter.com/Official_GDC GDC talks cover a range of developmental topics including game design, programming, audio, visual arts, business management, production, online games, and much more. We post a fresh GDC video every day. Subscribe to the channel to stay on top of regular updates, and check out GDC Vault for thousands of more in-depth talks from our archives.