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Produgen Calcium Milk - Lost & Found In-store Ambient

Written By Moksaoca on Thursday, Oct 03, 2019 | 06:11 AM

 
A Calcium Milk that offers numerous health benefits a person wants. To communicate the product USP, we aired it as an in-store lost & found announcement in a real supermarket. Achieved Pinasthika Award 2007: 1. Gold for Best of Non Traditional Medium 2. Bawana Gold for Supporting Media And a key factor for the Pinasthika Award 2007 Agency Creative of the Year for Narrada Communications (where I worked during that time).

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