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Why is Fjällräven so expensive?

Written By Our Changing Climate on Friday, Feb 15, 2019 | 01:02 PM

 
Support OCC and get early and ad-free videos by becoming a Patreon member: https://www.patreon.com/OurChangingClimate In this Our Changing Climate environmental video essay, I look at why Fjällräven is so expensive. Specifically, I look at the sustainability and environmentally-friendly aspects of products like Kånken backpack in order to understand whether Fjällräven is worth the price. In the end, the price really comes down to the company's environmental and workplace ethics, the quality of its materials, and the upcharge a brand can incur. Help me make more videos like this via Patreon: http://bit.ly/2iz4lIV Twitter: https://twitter.com/OurClimateNow Facebook: https://www.facebook.com/occvideos/ Instagram: https://www.instagram.com/occ.climate/ I use Artlist.io for all my music. You can get 2 months free of Artlist.io with this link: https://artlist.io/Charlie-278823 ___________ Resources: 1. The History of Fjällräven (Fjällräven): http://timeline.fjallraven.com/?_ga=2.172087269.737396587.1548880200-1118736519.1548880200 2. Fjällräven's Code of Conduct (Fjällräven): https://www.fjallraven.com/assets/download/16/Fja%CC%88llra%CC%88ven-Code-of-Conduct-13116.pdf 3. Do environmentally friendly outdoor jackets exist?(The Guardian): https://www.theguardian.com/environment/2009/oct/11/outdoor-clothing-ethical-living 4. Fjällräven to launch its most sustainable Kånken ever with Re-Kånken (MyNewsDesk) http://www.mynewsdesk.com/pressreleases/fjaellraeven-to-launch-its-most-sustainable-kaanken-ever-with-re-kaanken-1411248 #fjallraven #kanken #sustainability