BITS 7 — “What Type is Your Type?" by Keitaro Sakamoto

 

Keitaro Sakamoto at BITS & Pieces 2017 Conference October 29, 2017. Late Afternoon Session 3.30 pm. - 5.00 pm. at W Hotel “What Type is Your Type?" We are type lovers. Every one of us is full of affection for type. We could definitely keep discussing on our favorites and how we like about them all night long saying "I love curves that sans-serif font has." or "The thin and horizontal strokes of this serif font are just fantastic." Then, I wonder if your clients have the same mind set. You would be so lucky if your clients are also those who love type and could have good discussions out of it with you. Unfortunately, most of clients we encounter are rather business lovers and does not usually pay attention to how fascinating type is. With these two key words, "readability" and "multilingual," which we have found along marketing in Japan, we would like to put our thoughts into how we could approach our clients so that they get interested in type and have a better understanding on the advantages type could bring to their business.