There's no question the Internet opened up a whole new world of music consumption - first there were mp3 downloads, now there's a multitude of streaming music services like Spotify, Pandora, and Tidal. Digital distribution is now a dominating force in the industry. Yet something unexpected has been happening with vinyl records over the past decade - they've actually been on the rise. Nielson says vinyl record sales have steadily grown over the past ten years. And according to the RIAA, 2015 vinyl sales reached their highest level since 1988. Conventional wisdom says nostalgic baby boomers and Gen Xers are keeping this outdated format alive, but a growing number of younger fans are buying records now, too. In fact, MusicWatch reported that half of all record buyers in 2015 were under 25 years old. One of them is 16-year old-Adia Douglas - a vinyl enthusiast who just opened up her own record store in the San Francisco Bay Area. Adia was born in the digital age but was influenced by her father, a musician and longtime record collector himself. After noticing boxes of records in their home that weren't being played, Adia convinced her parents to let her open up a little shop to sell new and used vinyl. Now she's there most days after school, selling records to customers who are sometimes younger than she is.
Check out Adia's store, RPM Records: https://www.facebook.com/RPMRecordsBrentwood/
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Executive Producer: Laura Ling
Producer: Pam Torno
Cinematographer: Spencer Snider
Editor: Jordan Dertinger
