Do you have Content Worth Viewing? Native Ads (http://www.nativeads.com) can help you reach 700 Million users across 800+ premium publisher websites. Bids start as little as $0.02 per click.
Helping publishers earn more money generating higher CPMs and CTRs with native advertising using content recommendation, in-stream, in-text and exit bounce widgets. Advertisers can increase conversions, engagement and brand lift with unique native ad formats.
This tutorial will take you through the steps of creating your first campaign.
You will learn everything you need to know about campaign creation, campaign management and campaign funding with Native Ads.
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First, name your campaign.
Select your campaign type. You have two options:
An Editorial ad is usually an article or story.
A Direct Response ad is aimed at creating an immediate response (or call to action) from the consumer. For example: "Make $300 a day by clicking here!"
UTM tracking codes are a great way for you to see the results from your launched campaign.
A UTM code is a simple code you attach to your website's URL and allows Google Analytics to tell you where your traffic came from.
By default, the Native Ads tracking code will append to all your advertising URL, and will help you track your campaign later. We highly recommend you do not edit this field, unless you are experienced with tracking codes.
Set the budget for your campaign.
A CPC, which means Cost Per Click, is the amount you will spend when a consumer clicks on your ad. You will only be charged when a consumer clicks on your ad.
The Spending Period is the length of time over which your spending cap will be used.
Native ads has developed a system to remove under-performing ads and traffic sources with the Native Ads Advertiser Pixel.
Data is gathered over an average of 7 days, and will determine which of your ads might not be doing as well as others, and pause those ads.
This will save you/your company valuable time and money.
You have the ability to select the specific times and dates on which you want your campaign to run.
Depending on your target audience, this is an important tool for spending your budget in an efficient way.
Your campaign will only spend (and run) during the times and dates you select. You can add as many date and time selections as you like.
We recommend you use The Bulk Ad Creator for quick and optimal results when uploading and creating your ads.
This tool allows you to upload up to 10 images and 10 titles/headlines at one time. You are able to create 100 ads all at once!
An RSS feed is a way for you to see all the latest articles on your website. You can use your website's RSS feed to upload your articles or blog posts and ads.
Once you have sent your ads for approval, you can see all our campaigns in the "Manage Campaigns" option in the left menu.
Here, you will see buttons for creating a new campaign, setting your campaign optimization and ad optimization.
Campaign Optimization allows you to block or unblock traffic source IDs. It is the first of a two-step process if you have decided not to use the "Page view optimizer" setup in the Campaign Goals section of your new campaign setup.
If you have added the Native Ads advertiser Pixel to your website and set a page view goal in the Campaign Goals section, you will not need Campaign Optimization as the pixel will automatically optimize for you.
When you use Campaign Optimization, you are essentially creating a list of webpages you do not want your ads to be placed on, thus eliminating the under-performing sources of traffic.
Ad optimization allows you to enable or disable a large amount of ads (up to 500), by uploading a list of ad inventory IDs to UTM campaign values from Google Analytics. You can enable any previously paused ads at any time.
Most ads take 1-2 business days for approval.
