9 sexy positions (in marketing), part 2

 

Chief Technology Catalyst It’s the kind of job title that’s absorbed like honey on the ears. It’s got class, respect, and ends with a fun snap. It’s almost the Sweet & Sour Chicken of job titles. This position is responsible for providing technology insights to brands and helping them utilize it as a creative tool. It’s a relevant marching order in today’s world and makes marketers swoon with excitement. If you’re looking for some 21st century street cred mixed with a creative flare, you may just find what you’re looking for as a Chief Technology Catalyst. One marketer who once held this title is Lori Schwartz, managing partner at StoryTech. Here’s why this position encompasses so many important marketing aspects and strives to align technology with creativity to impact positive brand change. Visit www.imediaconnection.com/content/37953.asp for the full article.