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Writing for Social Media - Twitter

Written By MSU Alumni and Friends on Saturday, Apr 14, 2012 | 02:30 PM

 
In part two of the Michigan State University Alumni Association's series on Writing for Social Media, Executive Director, Scott Westerman explores the intricacies of getting your message across in 140 characters or less. How do we incorporate Twitter handles in a tweet? What's the best way to include a hot link? And what journalistic fundamental is the secret to effective Twitter messaging? Scott answers all these questions and more in this installment. More information on the MSU Alumni Association at alumni.msu.edu or @MSUAA.